Google has launched its 2026 AI-Powered Holiday Playbook, a comprehensive guide designed to help retailers capitalize on the holiday shopping season. This year’s playbook emphasizes the dominance of AI in consumer shopping behaviors, detailing essential actions for marketers to adopt.
Among the key takeaways are insights on the massive scale of AI usage, with over 2.5 billion users engaging with Google AI on a monthly basis. The report highlights significant shifts in shopping behavior, including a transition away from ChatGPT as 40% of consumers who utilize Google AI for shopping activities report decreasing usage of the platform for product information.
Retailers are advised to:
- Enrich their product feeds
- Transform their data to leverage AI capabilities
- Drive sales through AI-powered campaigns
- Build agentic infrastructure to support these changes.
For additional details, the playbook is available for download here.
Read the official announcement here: Google Launches 2026 AI-Powered Holiday Playbook.