Google has introduced two new features in Meridian: GeoX and Meridian Studio.
GeoX is an open-source tool for measuring geographic incrementality, will improve geo-experimentation and enhance media channel performance insights for advertisers.
Meridian Studio is a new enterprise platform built on Google Cloud, simplifying the process for sophisticated teams to manage complex marketing models. Advertisers can now calibrate their Marketing Mix Models (MMMs) with ease, ensuring better decision-making across their media mix.
Read the official announcement here: Turn your data into decisions: 3 things your business needs for growth in the AI era.
