Google is rolling out its Google Ads Editor version 2.12, introducing a broad set of improvements designed to give advertisers more flexibility and control.
- Performance Max video limit increased: Asset groups can now include up to 15 videos, giving advertisers more room to test creative combinations.
- Tall portrait images for Performance Max: Editor now supports 9:16 portrait marketing images in Performance Max asset groups.
- Updated non skippable video campaign support: Editor supports the newer non skippable campaign setup using the Responsive ad format, while still showing these as non skippable ad groups and ads in the interface.
- Demand Gen new customer acquisition goals: Advertisers can now optimize Demand Gen campaigns toward new customer acquisition.
- Demand Gen brand guidelines: Brand controls can now be used to manage AI generated brand elements during campaign setup.
- Demand Gen hotel feed integration: Hotel advertisers can use Hotel Center feed data and imagery in Demand Gen ads.
- Demand Gen global budget floor: New Demand Gen campaigns now require a minimum daily budget of 5 USD.
- Demand Gen streamlined construction flow: A new guided build experience is available from the Add Campaign menu.
- Total budget for Search Shopping and Performance Max: Advertisers can now set a fixed total campaign budget for a period of 3 to 90 days.
- Video bid guidance: Editor now shows bid suggestions for video brand campaigns during copy and paste workflows.
- Text guidelines: Search and Performance Max campaigns now support brand guidelines, including up to 25 term exclusions and 40 messaging restrictions per campaign.
- Account level tracking URL and final URL suffix: Advertisers can now apply a default tracking template and final URL suffix at the account level.
- Expanded final URL assets reporting: A new dedicated tab helps advertisers review Final URL Expansion assets and their performance.
- Pending Ended and Draft status visibility: Campaigns can now be filtered more clearly by Pending, Ended, and Draft status.
- Link Check Find and Replace URLs: A new bulk workflow helps advertisers replace broken URLs found during link checks across multiple entities.
For a complete overview of features and changes, visit the official help page: Release Notes for Google Ads Editor 2.12
This update was discovered by Hana Kobzová.
