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Bing Tests (Then Cancels) Google-Style Sponsored Results Grouping

Google search results page for "running shoes," featuring a highlighted article about the best running shoes of 2025, a small image of several shoes, and links for related searches and shopping—similar to Google-style grouping or Bing sponsored results.

Bing briefly tested Google-like ad grouping, where multiple ads sit under a single “Sponsored results” label along with Hide/Show toggles.

Google search results page for "running shoes," featuring a highlighted article about the best running shoes of 2025, a small image of several shoes, and links for related searches and shopping—similar to Google-style grouping or Bing sponsored results.

Shortly after, Navah Hopkins from Microsoft has confirmed they’re not continuing the test.

This update was shared by Sachin Patel and Barry Schwartz.

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