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“Performance by Stage” Appears in Overview Dashboard

The Overview Dashboard displays Performance by Stage: Awareness at 264K (+15%), Consideration at 4.31K (-4%), and Action at 2.3K (+29%). Metrics include impressions, CPM, avg. impression frequency, and unique users.

Anthony Higman is now seeing a new “Performance by Stage” card in the Google Ads Overview page. The feature appears to be quietly rolling out and displays funnel-style performance metrics, giving advertisers a staged view of campaign impact.

The Overview Dashboard displays Performance by Stage: Awareness at 264K (+15%), Consideration at 4.31K (-4%), and Action at 2.3K (+29%). Metrics include impressions, CPM, avg. impression frequency, and unique users.

No official announcement has been made yet.

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