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Sports Betting Ads Allowed on Google TV Masthead in the UK & Brazil

October 30, 2025
Illustration of a person on a ladder placing a golden crown on a globe. Surrounding icons include a calculator, document with magnifier, and compass, representing global leadership and strategic planning themes.

Starting November 13, 2025, Google is updating its TV Masthead format requirements to permit ads related to sports betting and daily fantasy sports in:

  • United Kingdom (excluding Northern Ireland)
  • Brazil

These ads must still comply with Google’s Gambling and Games policy.

Illustration of a person on a ladder placing a golden crown on a globe. Surrounding icons include a calculator, document with magnifier, and compass, representing global leadership and strategic planning themes.

Read the full update here: Updates to Google TV Masthead format requirements: United Kingdom and Brazil.

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