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Google Tests Grouping Ads with Bigger ‘Sponsored Results’ Header in Search

A Google search results page displays a "Sponsored results" section with several Search Ads. A red arrow highlights the "See more sponsored results" button at the bottom of the Google Sponsored Results area.

Google is testing a new way to present Search ads in its search results. Now, it is grouping all search ads under “Sponsored results” header in a single expandable section. Users can click a button at the end of this section to view even more paid results.

This change appears to streamline the presentation of ads, visually separating them from organic results and offering an option to explore more related ads in one place.

A Google search results page displays a "Sponsored results" section with several Search Ads. A red arrow highlights the "See more sponsored results" button at the bottom of the Google Sponsored Results area.

This new layout has been spotted on both desktop and mobile versions of Search.

Screenshot of a Google search for "how to find a psychiatrist" showing Sponsored Results from Forbes and Psychology Today about online psychiatry and local searches. The phone displays 3:05, with suggestions and Search Ads at the top.

Read about it here: Google Search Results Page With Large Sponsored Results Ad Grouping

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