Google is rolling out Google Tag Gateway for advertisers, a new way to serve tags from your infrastructure (like a CDN or web server).
This boosts measurement accuracy, supports first-party data, and adds privacy protections like confidential computing. No re-tagging is needed, and setup is simplified via partners like Cloudflare.
Advertisers who implemented Google Tag Gateway saw an 11% uplift in signals.
Check out official announcement here: Enhance your conversion measurement and ad performance with Google tag gateway for advertisers.
