Google is updating its Personalized Ads policy on March 14, 2025, allowing more flexibility for app campaigns promoting Daily Fantasy Sports (DFS) and Rummy apps in India.
What’s Changing?
- Personalization Allowed: Certified advertisers will be able to run personalized ads for DFS and Rummy apps in India through Google App campaigns.
- Policy Adjustment: The Gambling in personalized ads category will explicitly exclude these apps in India from being considered sensitive, meaning they can now use personalization.
- Rollout Timeline:
- March 14, 2025: Google will start allowing these ads.
- By June 2025: All certified advertisers will have access to personalized advertising for these apps.
Important Notes:
- Certification Required: Only certified advertisers can run these personalized ads.
- Enforcement & Warnings: If there’s a policy violation, advertisers will receive a warning at least 7 days before any potential account suspension.
This update provides greater ad targeting opportunities for DFS and Rummy app marketers in India while maintaining Google’s compliance framework for gambling-related content.
Here’s the official announcement: Update to the Personalized ads policy.
