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First Look at Customer Retention Goal Setup

Screenshot of a customer retention settings page. A checkbox is labeled "Adjust your bidding to help win back lapsed customers." Instructions on the right guide setting up customer retention, including using conversion goals and bid strategies.

Google initially announced the Customer Retention Goal in March 2024, as part of a beta test. An official help page was later released in April 2024, but the feature has yet to see a widespread rollout.

But now, In the screenshot shared by Andres Valderrama, we can observe the configuration section for the first time. The “Set up” button is greyed out, indicating that only manager accounts can configure this feature.

Screenshot of a Google Ads setting for customer retention. It includes options to adjust bidding to win back lapsed customers, with a list of strategies like using a "Purchases" goal, maximizing conversion value, and audience segmentation.
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