Thomas Eccel has shared that Google Ads has introduced a swipeable sitelink layout for Demand Gen campaigns on YouTube mobile.
This update enhances user engagement with interactive sitelinks.
Key Benefits:
- Increased Visibility: Sitelinks provide more interactive and informative links about your product or service.
- Improved User Experience: Users can easily access multiple clickable links, increasing ad interest.
- Higher Quality Score: Demand Gen Ads with sitelinks tend to have a higher CTR.
Next Steps:
Optimize your sitelinks with clear, actionable text and relevant offers, and ensure you add at least four site links to leverage this feature.
