Launching the Music Lineup for Gen Z
Already in April, there was information about the possibility of targeting generation Z when listening to music,…
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PPC News: Video
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PPC News Feed is your go-to source for the latest updates on Video ads on YouTube. No more juggling multiple sources. We gather all the updates, so you don’t have to.
Creator Promotions
Benjamin Wenner also revealed info about the Creator Promotions beta. This allows you to promote sponsored videos.
Video Enhancements
The option to activate video enhancements appeared in the Google Ads interface, thanks to which we give Google…
Changes for Video Campaigns for Brand or Product Consideration
Google released new formats for brand or product consideration video campaigns. These are shorts and in-feed…
The average CPV displays an extra decimal place
For some currencies, the average CPV when rounded showed as 0.00 because the value was very low. Newly, Google…
Blocking Ads on YouTube Prohibited
Google has started showing a message to some YouTube users that it is not allowed to use ad blockers on…
YouTube Ads for Generation Z
Google has prepared a new option for advertising on YouTube which is aimed at targeting Gen Z while listening to…
Discovery Video Ads on YouTube Shorts
Google is testing automatic video creation from square and vertical backgrounds Discovery campaigns in the…
End of Overlay Ads
As of April 6, Google is completely canceling one ad placement on YouTube. These are In-video overlays. It…
New Campaign Type for YouTube
John Moran captured a new type of ad set Mixed formats (Mixed formats) within video campaigns. This type of…