Gain Intent-Based Audience Insights With YouTube’s Insights Finder
Google has launched Insights Finder that helps advertisers uncover rich, intent-based audience insights to…
Browsing Tag
PPC News: Video
300 posts
PPC News Feed is your go-to source for the latest updates on Video ads on YouTube. No more juggling multiple sources. We gather all the updates, so you don’t have to.
YouTube Ads Get Retail Boost with Store Pickup Tag
At Google Marketing Live 2025, Google promised to make YouTube ads more shoppable. Now, product ads on YouTube…
GML 2025: Merchant Center Adds Unified Video Manager
Google is introducing a unified video manager in Google Merchant Center to help businesses manage and optimize…
GML 2025: Creator Partnerships Hub Helps Brands Collaborate With YouTube Creators
Originally spotted in March 2025, the Creator Partnerships Hub is Google’s new tool for connecting brands with…
GML 2025: YouTube Becomes More Shoppable With New Ad Features
YouTube is introducing new shopping features to create a more seamless experience from discovery to purchase. On…
GML 2025: Attributed Branded Searches Coming to Google Ads
Google is introducing attributed branded searches in Google Ads, a new insight designed to help advertisers…
GML 2025: New Prospecting Controls for Customer Acquisition Campaigns
Google is rolling out new controls to help advertisers better target and optimize for prospecting. Within the…
GML 2025: Google Tests Video Ads in Search and Shopping Results
Google is testing video ads directly in Search, Image Search and Shopping results to support discovery-focused…
YouTube Follow-On Views Conversion Action Added Quietly
Google has quietly introduced a new automated conversion action tied to advertisers’ YouTube channels.…
YouTube Pause Ads Available Through Demand Gen Campaigns
Remember the “Pause Ads” spotted on the YouTube Mobile App? Ginny Marvin confirmed they’re served…