YouTube Campaigns Now Auto-Create Bumper Ads With AI
Anthony Higman shared that Google now uses AI to automatically trim your longer YouTube ads into bumper ads when…
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PPC News: Video
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PPC News Feed is your go-to source for the latest updates on Video ads on YouTube. No more juggling multiple sources. We gather all the updates, so you don’t have to.
Adjust View-Through Conversion Weight for Display and Video
Dario Zannoni shared that in Google Ads, you can now adjust the weight of view-through conversions for Display…
YouTube Launches Pause Ads on Connected TVs
Anthony Higman shared that YouTube has started rolling out Pause Ads for Connected TV (CTV) screens. Here’s how…
Shorts Expands With Horizontal Video Ads on Desktop
Thomas Eccel observed that YouTube Shorts is expanding. Horizontal 16:9 video ads are now showing within Shorts…
YouTube Subscriptions as Demand Gen Campaign Goal
Google Ads has introduced a new update for Demand Gen campaigns: Advertisers can now optimize for YouTube…
Google Confirms Landing Page Previews for Demand Gen
About a week ago, Google introduced a new feature that allows advertisers to use landing page previews in Demand…
Crop & Trim Feature Help Page Live for Demand Gen Video Ads
Adriaan Dekker shared that Google has launched a new help page about video crop and trim tool within Demand Gen…
YouTube Ads Now Showing Call-To-Action Overlay Button
A new YouTube ad format shows the call-to-action overlay directly on the image thumbnail YouTube. In the example…
Video Assets for Search Spotted Live
Video assets were first spotted in December 2024 in the Google Ads online interface. Now, Sachin Patel observed…
YouTube Engagements as a Campaign Goal in Demand Gen
Mihai-Adrian Ciurea shared that “YouTube engagements” goal has now been rolled into Demand Gen campaigns…