GML 2025: Search Takes Action with Agentic Shopping Features
Google is expanding its vision of Search as an active assistant with a new agentic shopping feature. Users can…
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PPC News: Shopping
484 posts
PPC News Feed is your go-to source for the latest updates on Shopping campaigns. No more juggling multiple sources. We gather all the updates, so you don’t have to.
Phone Verification Disappeared From Google Merchant Center
Vojtěch Audy reported that Google’s phone number verification requirement in Merchant Center Next, used to…
“30-Day Returns (Most)” Message Spotted in Shopping Ads
A new message was spotted in Google Shopping results showing “30-day returns (most)”. That means that some items…
Google Tests Shopping Ads With Favicons
Google is experimenting with adding favicons (brand logos) to Shopping ads. This update, spotted in live search…
Smarter Product Filtering Now Available in Google Merchant Center
Emmanuel Flossie shared an update that Google has launched a new AI-driven search feature in Google Merchant…
Bing Rolls Out Two-Row Shopping Ads Layout With ‘See More’
Sachin Patel noticed that Bing is now displaying two rows of Shopping ads at the top of the results page, with…
Google Launches ‘Popular Products’ Insights in Google Merchant Center
Google is rolling out the new Popular Products tab in Google Merchant Center Analytics, giving advertisers…
Google Announces 2025 Feed Specification Updates
Google has released its annual Merchant Center product data specification update, with changes rolling out now,…
YouTube Product Stickers Are Live
Stikers for YouTube videos were announced during Google Marketing Live 2024 event. Now, Adriaan Dekker and Arpan…
Google Can Use Your Marketing Content to Market You
Google has introduced a new setting in Merchant Center called Marketing Content Usage. When enabled, it allows…