Google Launches 1st Order Promotions for Shopping Ads
Google has launched 1st order promotions (also called New Customer Promotions) for Shopping ads, allowing…
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PPC News: Shopping
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PPC News Feed is your go-to source for the latest updates on Shopping campaigns. No more juggling multiple sources. We gather all the updates, so you don’t have to.
Microsoft Advertising Channel App Now Available for More Shopify Merchants
Shopify merchants can now access Microsoft Advertising’s inventory directly from their store interface, thanks…
Google Launches Commerce Media Tools for Brands and Retailers
Announced at Google Marketing Live 2025, Google is bringing its Commerce Media suite to advertisers through new…
Microsoft Pilots Showroom Ads for More Immersive Product Discovery
Microsoft is rolling out a new ad format in the U.S. called Showroom ads, announced in May 2025, designed to…
Google Merchant Center Moves Settings to Sidebar
Google has introduced a subtle but helpful update to the Google Merchant Center interface by relocating the…
Shopify x Microsoft Ads Just Got Bigger
The Microsoft Channel App for Shopify is expanding with powerful updates: Set up in minutes. Sync your catalog.…
New Control for Overlapping PMAX & Shopping Campaigns in Microsoft Advertising
Big changes are rolling out for advertisers using both Performance Max and Standard Shopping in the same…
Google Ads Tests Handy Promotions Preview Feature
Google appears to be testing a Promotions Preview feature available within the promotion builder tool inside…
Merchant Center Conversion Tracking Will Be Enabled Automatically Soon
Google has begun notifying advertisers that, in 14 days after receving the notification, it will automatically…
Email Archive Going Away in Merchant Center
Starting June 25, 2025, Google will discontinue the email archive feature in Merchant Center. Instead, important…