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Merchant Center Conversion Tracking Will Be Enabled Automatically Soon

A Google Merchant Center notification explains that Conversion Tracking will soon be enabled for Free Listings, detailing its benefits, data usage, and how merchants can opt out if they choose.

Google has begun notifying advertisers that, in 14 days after receving the notification, it will automatically enable conversion tracking for ads and free product listings using your existing Google tag, provided your Google Ads and Merchant Center accounts are linked.

No action is needed unless you want to opt out.

A Google Merchant Center notification explains that Conversion Tracking will soon be enabled for Free Listings, detailing its benefits, data usage, and how merchants can opt out if they choose.

This news was shared by Arpan Banerjee and Adriaan Dekker,

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