New Control for Overlapping PMAX & Shopping Campaigns in Microsoft Advertising
Big changes are rolling out for advertisers using both Performance Max and Standard Shopping in the same…
Browsing Tag
PPC News: Shopping
484 posts
PPC News Feed is your go-to source for the latest updates on Shopping campaigns. No more juggling multiple sources. We gather all the updates, so you don’t have to.
Google Ads Tests Handy Promotions Preview Feature
Google appears to be testing a Promotions Preview feature available within the promotion builder tool inside…
Merchant Center Conversion Tracking Will Be Enabled Automatically Soon
Google has begun notifying advertisers that, in 14 days after receving the notification, it will automatically…
Email Archive Going Away in Merchant Center
Starting June 25, 2025, Google will discontinue the email archive feature in Merchant Center. Instead, important…
YouTube Ads Get Retail Boost with Store Pickup Tag
At Google Marketing Live 2025, Google promised to make YouTube ads more shoppable. Now, product ads on YouTube…
Shopping Ads Go Live in AI Overviews
Announced at Google Marketing Live 2025, this move blends paid listings directly into AI-generated search…
Improved Price Benchmarks in Google Merchant Center
Mark Grasmayer shared a major update that Google has price benchmarking in Google Merchant Center now covering…
GML 2025: Merchant Center Adds Unified Video Manager
Google is introducing a unified video manager in Google Merchant Center to help businesses manage and optimize…
GML 2025: Brand Profile Becomes Your Control Panel for Identity in Search
First announced during GML 2024, Brand Profile in Google Merchant Center is now positioned as the central place…
GML 2025: Google Ads and Merchant Center to Proactively Generate Campaign Assets With AI
Google is rolling out a new AI-powered feature in Google Ads and Merchant Center that proactively creates…