Google Replaces Language Targeting With AI in Search… Or Not?
Spotted by Ezra Sackett, Google Ads will be removing manual language targeting settings from Search campaigns by…
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PPC News: Search
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PPC News Feed is your go-to source for the latest updates on Search campaigns. No more juggling multiple sources. We gather all the updates, so you don’t have to.
Google Tests Horizontal Line and Sponsored By Label in Search Ads
Google appears to be experimenting with a horizontal line above the sponsored search results. Two versions with…
Enhanced Conversions Uplift by Campaign Type
Thomas Eccel shared that Google Ads has expanded the Enhanced Conversions Impact Report with additional columns,…
Google Prepares AI Mode Ad Rollout for Q4
Big shift in paid search strategy: Google is rolling out ads in AI Mode, its conversational search experience.…
AI Max Experiments Introduced in Google Ads
Google Ads has launched a new experiment type designed to simplify testing AI Max features in Search campaigns.…
Locations of Interest Targeting for AI Max for Search Campaigns
Google Ads has rolled out Locations of Interest targeting inside AI Max for Search campaigns. The new option…
Ad Group Settings for AI Max Available in Beta
Google Ads is testing a new “Ad group settings for AI Max” that gives advertisers more control over keyword…
Google Ads Tests Grouped Favicons Next to Sponsored Label
Google Ads is experimenting with a new visual format on the search results page on mobile devices, displaying…
Search Term Insights Now Available for RSAs
Google Ads is testing a new beta feature that groups search terms triggering Responsive Search Ads into…
Google Tests Rectangular Sitelinks in Search Ads
Anthony Higman spotted something new while reviewing Google’s search results in Safari: a rectangular-shaped…