Text Guidelines Now Fully Documented by Google
Google first announced Text Guidelines for Performance Max and Search (AI Max) campaigns in September 2025, with…
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PPC News: Search
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PPC News Feed is your go-to source for the latest updates on Search campaigns. No more juggling multiple sources. We gather all the updates, so you don’t have to.
Message Assets in Google Ads Now Support Messenger
Google Ads has expanded its message asset options for Search and Performance Max campaigns. Advertisers can now…
Ads Now Appearing in Google AI Mode Results
Ads are now showing inside Google’s AI Mode results, with examples shared by Greg Sterling and Brodie Clark.…
Grey Background Tests on Search Ads & Local Pack
Darren Shaw spotted a grey background behind Google Search ads and even the local pack. It looks like Google is…
Bing Tests Clearer Labels for Search Ads
Barry Schwartz and Sachin Patel spotted that Bing is testing a new “Ads related to: [query]” label in search results.
Google’s First 3-Pack AI Overview Ads Are Here
Google is experimenting with 3-Pack AI Overview Ads, placing three sponsored listings directly beneath the…
Card-Based Ads Now Live in Google Images Tab on Mobile
Google has rolled out an ad carousel in the Images tab on mobile, now appearing across all categories, not just…
Channel Reporting Available Globally and Soon Expands With Search Partners and to MCC
You can now access channel performance reporting across all Performance Max campaigns globally, giving clearer…
Google Tests Brownish Background on Search Results Page
Google is experimenting with a new tinted background color on its search results pages, shifting from the…
Search Ads Now Showing “People Also Search For”?
Thomas Eccel shared that Google Ads is experimenting with a new “People Also Search For” section…