Dynamic Search Ads Upgrading to AI Max This September
Google has announced that AI Max for Search campaigns is moving out of beta, with automatic upgrades from legacy…
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PPC News: Search
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PPC News Feed is your go-to source for the latest updates on Search campaigns. No more juggling multiple sources. We gather all the updates, so you don’t have to.
Text Guidelines Reusable Across Campaigns
Google Ads is launching a beta feature that lets advertisers copy text guidelines from one campaign to another.…
Location Asset Carousel Test for Search Ads
Google Ads appears to be testing a new format that shows multiple business locations in a swipeable carousel…
AI Is Reshaping Search Advertising Not Replacing It
Microsoft challenges the narrative that AI will reduce the role of search, pointing instead to a shift in how…
Microsoft Tests Nearly Invisible Sponsored Labels on Bing
Microsoft is experimenting with a new version of its sponsored labels in Bing search results, making the labels…
Google Shows Identical Web Stats Across Multiple Search Ads
Google is testing a strange behavior where identical web statistics appear across multiple paid search ads,…
Search Campaigns Gain Vehicle Feed Integration
Google Ads has introduced vehicle feeds on Search ads, allowing advertisers to enhance existing text ads with…
Google Ads Pushes AI Max With Huge Recommendation
A large recommendation card promoting AI Max is now appearing in the Recommendations tab in Google Ads. The…
Microsoft Ads Asian-Owned Labels Appear on Bing Search Ads
Microsoft Advertising has begun surfacing Asian-owned business labels on sponsored search results in Bing.…
Google Opens Text Guidelines to All Advertisers
Google has expanded beta access for text guidelines to all advertisers in AI Max, across Search and Performance…