AI Max Experiments Introduced in Google Ads
Google Ads has launched a new experiment type designed to simplify testing AI Max features in Search campaigns.…
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PPC News: Search
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PPC News Feed is your go-to source for the latest updates on Search campaigns. No more juggling multiple sources. We gather all the updates, so you don’t have to.
Locations of Interest Targeting for AI Max for Search Campaigns
Google Ads has rolled out Locations of Interest targeting inside AI Max for Search campaigns. The new option…
Ad Group Settings for AI Max Available in Beta
Google Ads is testing a new “Ad group settings for AI Max” that gives advertisers more control over keyword…
Google Ads Tests Grouped Favicons Next to Sponsored Label
Google Ads is experimenting with a new visual format on the search results page on mobile devices, displaying…
Search Term Insights Now Available for RSAs
Google Ads is testing a new beta feature that groups search terms triggering Responsive Search Ads into…
Google Tests Rectangular Sitelinks in Search Ads
Anthony Higman spotted something new while reviewing Google’s search results in Safari: a rectangular-shaped…
AI Max Search Ads Spotted Live
Nikki Kuhlman recently spotted her search ad with AI Max enabled and shared her observations: Just a reminder:…
Google Ads Rolls Out Asset-Level Performance Data for RSAs
Google previously announced plans to replace the “Good” and “Best” labels in Responsive Search Ads with real…
Google Tests Underlined Sitelinks on Hover in Search Ads
Google is testing a new visual treatment for sitelinks in Search ads on desktop. When users hover over…
Google Removes ‘Sponsored’ Label from Related Products & Services Block
Google has removed the bold “Sponsored” label from the top of its “Find Related Products &…