Performance Max Launches Native A/B Asset Experiments
Last month, Google’s help page for native A/B testing in Performance Max campaigns was spotted. Now the feature…
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PPC News: Performance Max
263 posts
PPC News Feed is your go-to source for the latest updates on Performance Max campaigns. No more juggling multiple sources. We gather all the updates, so you don’t have to.
Google Stops Preselecting Performance Max in Shopping Setup
Google Ads no longer preselects Performance Max when setting up a shopping campaign, requiring advertisers to…
Product-Level Campaign View Now in Google Ads
Google Ads has introduced a new product-level reporting view that shows how each product performs across all…
Google Ads Introduces Channel-Level Reporting in API
Google has launched channel-level reporting for Performance Max campaigns in the newly released Google Ads API…
Performance Max Gets One-Click Ad Preview
Google has introduced a new quick preview feature in Performance Max, making it easier for advertisers to review…
Performance Max Gets Smarter With Data Exclusions
Callie Kessler shared that advertisers can exclude Website Visitor lists and Customer Match lists, effectively…
Performance Max Bug Prevents Asset Group Editing
A new bug in Google Ads is preventing some users from editing and saving existing Performance Max asset groups.…
New Customer Acquisition Goal In Microsoft’s Performance Max In Open Beta
Microsoft Advertising has expanded Performance Max with new customer acquisition goals, now available in open…
Microsoft’s Performance Max Gains More Transparency and Controls
Microsoft is rolling out several Performane Max improvements focused on visibility, control, and smoother…
Total Budgets Now Live for Search, Performance Max & Shopping
Google Ads has launched campaign total budgets for Search, Performance Max, and Shopping campaigns in open beta.…