Microsoft’s Target CPA and Maximize Conversions Available
Microsoft has broadened the availability of its automated bidding tools, Target CPA and Maximize Conversions.…
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PPC News: Microsoft Advertising
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PPC News Feed is your hub for the latest Microsoft Advertising news. No more juggling multiple sources. We gather all the updates, so you don’t have to.
Microsoft has published Your festive season marketing playbook
As the holiday season approaches, Microsoft has released a comprehensive holiday ad guide filled with valuable…
Ads Blended in Bing’s Trending Carousel
Have you spotted the “Trending on Bing” carousel while searching on Bing? This feature isn’t…
Microsoft Renames Hotel Campaigns to Lodging Campaigns
Starting 3 October, Hotel Campaigns get a new name! They will be renamed to Lodging Campaigns. All the “hotel”…
Audience Ads Expand to More Properties
Microsoft promises more engaging Audience Ads as they expand to new placements, networks, and properties:
Microsoft Ads Using Predictive Targeting
Microsoft recently released its brand-new feature: Predictive Targeting for Audience Ads, which allows…
Microsoft Advertising’s ads without an ad label
Frank Sandtmann discovered Microsoft Advertising ads without the ad/sponsored label. It shows “Ads related…
New Conversational Ad experience: Compare & Decide Ads
These ads consolidate data from various sources into a clear table for easy comparison based on user…
Audience Ads is expanding to 58 new markets
Microsoft Advertising has extended its Audience Ads to 58 additional markets, now delivering them in a total of…
Maximize conversion and Target CPA added to Microsoft Advertising
Microsoft is introducing two automated bid strategies for advertisers: Both strategies are leveraging AI in…