App Consent Insights Now Available in Google Ads
Google Ads has launched Consent mode for apps, a new diagnostics view providing detailed performance data on app…
Browsing Tag
PPC News: Measurement
67 posts
PPC News Feed is your go-to source for the latest updates on PPC measurement. No more juggling multiple sources. We gather all the updates, so you don’t have to.
Google Tag Gateway Adds Fastly Integration
Google has introduced Google Tag Gateway for advertisers in beta, allowing integration with Fastly through…
Conversion Setup Gets Direct GTM Integration Option
Google Ads appears to be testing a new “Set up in Google Tag Manager” button directly within the conversion…
Google Unifies Enhanced Conversions Settings
Google Ads has announced upcoming changes to enhanced conversions, combining web and leads into a single on off…
Conversion Value Now Required in Google Ads
Google Ads has introduced a change that requires advertisers to specify a value for each new conversion action.…
Data Manager Adds ActiveCampaign Integration
Google has updated its Data Manager help page to include ActiveCampaign as a supported data source for direct…
Google Now Attributes App Installs to Install Date
Google has updated its conversion attribution for app campaigns. Conversions are now assigned to the day of the…
Google Ads Launches Results Tab for Recommendations
Google has published a new official help page introducing the Results tab in Google Ads Recommendations,…
Data Source Integration Now Available in Conversion Settings
Google Ads is introducing a new beta feature within conversion action details that allows advertisers to connect…
Improved Website Event Data Collection via Tag Manager
Google Tag Manager is enhancing how it collects website event data by expanding automatic tracking for Google…