Customer Match Adds IP Address and Timestamp Matching
Google Ads Customer Match has introduced two new keys for matching customer data: IP Address and Timestamp.…
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PPC News: Measurement
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PPC News Feed is your go-to source for the latest updates on PPC measurement. No more juggling multiple sources. We gather all the updates, so you don’t have to.
Offline Uploads Can Now Fill Missing User Data in Tag Conversions
In the multi-source conversions beta, Google is now documenting that additional data sources can fill in missing…
Google Ads Redesigns Conversion Action Details
Google Ads is rolling out a redesigned Details view for individual conversion actions. The information appears…
Google Ads Introduces Spend Benchmarks Report
Google Ads is now offering a new Spend Benchmarks report that allows advertisers to compare their account data…
Microsoft Advertising Integrates with HubSpot for Enhanced CRM
Microsoft Advertising has announced a HubSpot integration designed to connect advertising activity with CRM data…
Microsoft Expands Customer Match CDP Partners
Microsoft Advertising has expanded its Customer Match partner list, now including several new customer data…
Store Sales Coming to Google’s Data Manager
Google is integrating Store Sales into the Data Manager in Google Ads, facilitating easier import of in-store…
Google Strengthens Data and Measurement Tools
Google has announced enhancements to its measurement capabilities, aiming to drive business growth through…
Phone Call & Offline Conversions Requirements Updated
Google Ads has added new information to its help documentation regarding phone call conversions and offline…
Meridian GeoX Launches Globally for Causal Experiments
Google has launched Meridian GeoX, a new open-source geo experimentation library available to all marketers…