New Google Ads Help Doc for Offline Conversions with GBRAID
A new Google Ads help document is now available detailing how to set up offline conversions using GBRAID…
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PPC News: Measurement
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PPC News Feed is your go-to source for the latest updates on PPC measurement. No more juggling multiple sources. We gather all the updates, so you don’t have to.
Google Ads Launches Lead Journey Mapping Tool
Google Ads has introduced Lead Journey Mapping, a visual drag-and-drop tool designed for lead generation…
Google Ads Conversion Measurement Doc Updated
Google has made numerous changes to its help document on Google Ads conversion measurements. The updates include…
Tracking Status ‘Has Improvements’ Spotted
A new tracking status labeled ‘Has Improvements’ has been identified while auditing a Google Ads…
Missed Opportunities Moved to Recommendations
Google Ads has moved Missed Opportunities (in beta) from Labs to Recommendations. It was previously…
Google Ads Shows AI-Powered Conversion Recommendations
Google Ads now features AI-powered conversion recommendations within the Conversion Summary dashboard. This…
GTM Adds Guided Setup for Google Ads Conversion
Google Tag Manager is introducing a new “Guided Setup” card specifically for Google Ads Purchase…
Enhanced Brand Lift Study Launched
Google Ads has introduced two types of Brand Lift Studies now available across more accounts. The Standard Brand…
Google Ads Updates Conversion Tracking Statuses
Google Ads has updated the conversion actions overview statuses in its recently updated user interface. The new…
Google Changes Performance Max Product Reporting
Google is changing how Performance Max product reports work. Starting June 15, 2026, product reports pull data…