Microsoft Conversions API Now Supports Restating and Retracting Conversions
Advertisers using the Microsoft Conversions API can now restate and retract conversions, allowing for…
Browsing Tag
PPC News: Measurement
105 posts
PPC News Feed is your go-to source for the latest updates on PPC measurement. No more juggling multiple sources. We gather all the updates, so you don’t have to.
Microsoft Adds OR Filters and Custom Columns in Trend Charts
Microsoft Advertising has introduced practical upgrades to its UI, enabling more efficient data manipulation…
Microsoft Ads API Adds Conversion Value Rules and AI Text Tone Options
Microsoft Advertising has introduced significant updates to its API, with new capabilities for tool builders and…
Google Clarifies GG_ Transaction IDs
Advertisers facing issues with transaction IDs starting with GG_ in Tag Assistant or reports now have official…
Google Redefines Video Engagements: 10 Seconds Now Required
Google Ads has updated the engagement criteria for video campaigns, now requiring viewers to watch at least 10…
Google Ads Calculates Target ROAS from Profit Margin
Google Ads has introduced a new feature allowing advertisers to calculate their Target ROAS based on their…
Google Ads Experiments Get AI-Powered Insights
Google Ads now includes an AI-generated summary panel in experiment reporting. This new feature, highlighted in…
Overview Page Enhanced by Video Impressions and Performance by Stage
A recent update to the Google Ads Overview page now includes video impressions in conversion paths, helping…
Demand Gen’s New VTC Counting Method Unveiled
Google Ads has introduced a novel approach to counting view-through conversions (VTC) for Display ads in Demand…
Conversion Lift Opens to Search and PMax With 1,000-Conversion Minimum
Google has updated its help page for setting up Conversion Lift based on users, allowing self-serve access for…