Messages from Ads as New Optimization Goal in Search
Anthony Higman recently highlighted a new optimization feature that allows advertisers to optimize Search…
Browsing Tag
PPC News: Local
66 posts
PPC News Feed is your go-to source for the latest updates on advertising local brick-and-mortar businesses. No more juggling multiple sources. We gather all the updates, so you don’t have to.
Immersive Map View in Search Ads
Google is integrating immersive map view videos into PPC ads, a move that reflects evolving capabilities in the…
Location Asset Carousel Test for Search Ads
Google Ads appears to be testing a new format that shows multiple business locations in a swipeable carousel…
New ‘Sponsored Options in the Area’ Label in Search
Google has introduced a new sponsored section called Sponsored options in the area in certain local results. The…
Google Tests Sponsored Places Ad Unit in Search Results
Google appears to be experimenting with a new ad unit called Sponsored places in its search results. This format…
Shop Visits Now Available in Google Ad Grants
Google Ad Grant users can now optimize campaigns for real-world visits by setting shop visits as an…
Local Ads Emphasize Clickable Links Over Text
Anthony Higman spotted a Local Ad in mobile paid search results showing 9 clickable links in a single unit. In…
Google to Enforce Separate Product IDs for Multi-Channel Items
Starting in March 2026, Google Merchant Center will update how it manages multi-channel products (items sold…
Google Maps Rolling Out in Demand Gen Channel Control
Google Ads is rolling out Google Maps as a new selectable channel in Demand Gen’s Channel Control settings.…
Google Shopping Ads Now Show Merchant Location Labels
Google has added a new label to Shopping ads using local inventory by displaying the merchant’s city or town…