Immersive Map View in Search Ads
Google is integrating immersive map view videos into PPC ads, a move that reflects evolving capabilities in the…
Browsing Tag
PPC News: Local
55 posts
PPC News Feed is your go-to source for the latest updates on advertising local brick-and-mortar businesses. No more juggling multiple sources. We gather all the updates, so you don’t have to.
Location Asset Carousel Test for Search Ads
Google Ads appears to be testing a new format that shows multiple business locations in a swipeable carousel…
New ‘Sponsored Options in the Area’ Label in Search
Google has introduced a new sponsored section called Sponsored options in the area in certain local results. The…
Google Tests Sponsored Places Ad Unit in Search Results
Google appears to be experimenting with a new ad unit called Sponsored places in its search results. This format…
Shop Visits Now Available in Google Ad Grants
Google Ad Grant users can now optimize campaigns for real-world visits by setting shop visits as an…
Local Ads Emphasize Clickable Links Over Text
Anthony Higman spotted a Local Ad in mobile paid search results showing 9 clickable links in a single unit. In…
Google to Enforce Separate Product IDs for Multi-Channel Items
Starting in March 2026, Google Merchant Center will update how it manages multi-channel products (items sold…
Google Maps Rolling Out in Demand Gen Channel Control
Google Ads is rolling out Google Maps as a new selectable channel in Demand Gen’s Channel Control settings.…
Google Shopping Ads Now Show Merchant Location Labels
Google has added a new label to Shopping ads using local inventory by displaying the merchant’s city or town…
Local Ads Now Showing “Products At This Location”
Anthony Higman is seeing a new “Products At This Location” module across Local Ads, even in legal categories.…