Predictive Matching Transitioning to Search Term Matching
Microsoft Advertising is transitioning Predictive Matching to Search term matching within AI Max. This update…
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PPC News: Lead Generation
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PPC News Feed is your go-to source for the latest updates on lead generation advertising. No more juggling multiple sources. We gather all the updates, so you don’t have to.
Google Ads Conversion Measurement Doc Updated
Google has made numerous changes to its help document on Google Ads conversion measurements. The updates include…
Google Ads Certification Process Update in August 2026
In August 2026, Google will gradually introduce the ability for some advertisers to apply for Social Casino…
Ad Preview Hub Expands to Microsoft Advertising PMax
The Ad Preview Hub, first launched for Audience Ads in February 2026, now expands to Performance…
Microsoft Advertising Publishes New MCP Help Pages
Microsoft has published three new help pages for its MCP (Model Context Protocol) announced in June. Key…
Tracking Status ‘Has Improvements’ Spotted
A new tracking status labeled ‘Has Improvements’ has been identified while auditing a Google Ads…
LINE Joins Google Ads Message Assets
LINE has been added to Google Ads message assets, alongside platforms like WhatsApp, SMS, and Facebook…
Bing Ads Introduces Expandable Sitelinks
Microsoft Advertising is testing a new feature where sitelinks automatically expand as users scroll through…
Household Income Exclusions Available in Performance Max
Advertisers can now access Household Income Exclusions for Performance Max campaigns. This feature allows the…
Google Releases Google Ads Editor 2.13
Google Ads Editor has launched version 2.13, featuring several significant updates aimed at improving…