Google Upgrades Demand Gen to Drive More Conversions
Google has confirmed a major algorithm update to Demand Gen campaigns, shifting the format from mid-funnel…
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PPC News: Demand Gen
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PPC News Feed is your go-to source for the latest updates on Demand Gen campaigns. No more juggling multiple sources. We gather all the updates, so you don’t have to.
Google Releases Summary of Demand Gen Drops
Google is rolling out Demand Gen Drops, a new monthly showcase highlighting the latest AI-powered updates to…
Smarter Creative Insights with Demand Gen’s New Segmentation
Georgi Zayakov shared that Google has updated the Network Segment reporting for Demand Gen campaigns.…
Google Ads Expands Web to App Connect Across YouTube, Hotel & Demand Gen
Google Ads has rolled out new tools to better connect web and app advertising, making it easier to deliver a…
Brand Guidelines Now Available in Demand Gen
Google Ads has introduced a Brand Guidelines section in Demand Gen campaigns, now available directly at the…
Demand Gen Can Now Auto-Generate Videos From Images
Google Ads has introduced a new default opt-in setting in Demand Gen campaigns that allows automatic video…
Minimum Video Length For In-Stream in Demand Gen
Google Ads has introduced a warning in Demand Gen campaigns, notifying users when their video assets are shorter…
Demand Gen Supports Google Maps-Only Targeting in Beta
Lexi Hobbs shared that Google Ads has introduced a new beta for Demand Gen campaigns: channel control for Maps…
Adaptive Layouts Rolling Out to Demand Gen Image Ads
Google Ads is introducing Adaptive Layouts for single-image ads in Demand Gen campaigns, starting September 4,…
Google Ads Lets You A/B Test Demand Gen Creatives
Google Ads just launched a beta that lets you test creative side-by-side in Demand Gen campaigns. Here’s how it…