Google Ads has introduced the Budget Panel, located in the Performance Max and Demand Gen campaign review page. This panel provides customized budget recommendations to optimize campaign performance and help prevent low starts.
The Budget Panel analyzes various campaign settings, including bidding strategies and targeting. Key features include:
- Recommended Budget Levels: Displays up to three daily budget suggestions (Low, Medium, High) based on campaign settings and account history.
- Performance Forecasting: Offers insights into potential reach and performance gains associated with each budget level, helping to align investment with targeted goals.
Advertisers may start to see this feature reflected in their accounts soon.
This update was surfaced by Barry Schwartz.