YouTube Pause Ads Available Through Demand Gen Campaigns
Remember the “Pause Ads” spotted on the YouTube Mobile App? Ginny Marvin confirmed they’re served…
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PPC News: Demand Gen
195 posts
PPC News Feed is your go-to source for the latest updates on Demand Gen campaigns. No more juggling multiple sources. We gather all the updates, so you don’t have to.
Image Ads Hit YouTube Shorts Ads in 9:16 Format
Thomas Eccel shared a huge update that vertical 9:16 image ads are now supported by Google Ads! These…
Google Adds Video Generation to Demand Gen
When setting up a Demand Gen campaign in Google Ads, advertisers now see a new section on the Review page…
Checkout on Merchant Now Available in the U.S.
Google has officially launched “Checkout on Merchant” in the U.S., allowing shoppers to move from…
Google Showing Products in Gmail Ads
Google is rolling out a new format for Demand Gen ads on Gmail. These ads now display selected products…
YouTube Subscriptions as Demand Gen Campaign Goal
Google Ads has introduced a new update for Demand Gen campaigns: Advertisers can now optimize for YouTube…
Google Confirms Landing Page Previews for Demand Gen
About a week ago, Google introduced a new feature that allows advertisers to use landing page previews in Demand…
Crop & Trim Feature Help Page Live for Demand Gen Video Ads
Adriaan Dekker shared that Google has launched a new help page about video crop and trim tool within Demand Gen…
Segment Demand Gen Performance by Network
Thomas Eccel observed that you can now view detailed channel-level performance data for Demand Gen campaigns…
Google Brings Discover to Desktop
At the Search Central Live event in Madrid, Google announced that Discover is expanding to desktop devices. This…