Google Ads has launched Consent mode for apps, a new diagnostics view providing detailed performance data on app consent setups. This feature breakdown includes metrics by app, platform, source, and region.
Key features of App Consent Insights include:
- General Consent Rating: Displays an overall rating (Excellent, Good, Poor) indicating where an app stands.
- Live Count: Shows how many apps are actively sending consented data.
- App Ads Consent Rate Table: Details consent rates for conversions, split between EEA and non-EEA users.
This update was highlighted by Thomas Eccel.