Google Ads API v25.2 Introduces Competitive Benchmarks
Google has released v25.2 of the Google Ads API, bringing new features that enhance competitive analysis and…
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PPC News: API
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PPC News Feed is your go-to source for the latest API news in Google Ads and Microsoft Advertising. No more juggling multiple sources. We gather all the updates, so you don’t have to.
Microsoft Sets January 12, 2027 End Date for MaxCpc in the API
Starting January 12, 2027, Microsoft Advertising will remove access to the MaxCpc field in the API for new…
Microsoft Ads API Adds Search Term Landing Page Report and PMax Device Exclusions
Microsoft Advertising’s recent API update introduces several enhancements, particularly for tool builders…
Microsoft Ads API Returns Editorial Reasons for Assets
The Microsoft Advertising API’s GetEditorialReasonsByIds service now supports ImageAsset and TextAsset…
Google Ads API Introduces New Onboarding Experience
A new onboarding experience for Google Ads API developers has been introduced in the Google Cloud Console. This…
Google Strengthens Data and Measurement Tools
Google has announced enhancements to its measurement capabilities, aiming to drive business growth through…
Google Ads API v22 Set to Stop Functioning in October
Google Ads API v22 will sunset on October 7, 2026. As of this date, all requests made through v22 will fail,…
Google Ads Developer Policies Updated for Enhanced Security
Google has revised its Developer Policies, previously called the Google Ads API Policy, aimed at enhancing…
Microsoft Advertising Adds Dual-ID Account Linking
Microsoft Advertising is enhancing account security by implementing a Dual-ID requirement for account linking.…
Google Adds Loyalty Member Bidding Controls
Google Ads has added new customer retention controls for loyalty program members, giving advertisers more…