Google Content API Extended Access Form Now Available
Google has introduced a request form for an extension on the upcoming August 18, 2026 deadline to migrate from…
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PPC News: API
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PPC News Feed is your go-to source for the latest API news in Google Ads and Microsoft Advertising. No more juggling multiple sources. We gather all the updates, so you don’t have to.
Google Manufacturer Center Removes Manual Product Updates
Google has announced that the option to manually add or update products in the Google Manufacturer Center has…
Content API Deprecation on August 19
The Content API will be deprecated on August 19 for ecommerce stores. Brands still relying on this API must…
Google Accelerates Google Ads API Basic Access Reviews
Google has launched a pilot process to expedite the Basic Access application review for the Google Ads API.…
Google Ads Enables Customer Match Uploads Through Merchant API
Advertisers can now upload customer loyalty data to Google Merchant Center via the Merchant API. This new…
Microsoft Expands View-Through Conversions to Multimedia Ads
Microsoft has updated its help page to clarify that View-through conversions are now tracked for Multimedia ads,…
Google Ads API v21 Sunset Reminder
Google Ads API v21 will sunset on August 5, 2026. After this date, all v21 API requests will fail, necessitating…
Multi-Party Approvals Required in Google Ads API
Starting July 27, 2026, the Google Ads API will mandate multi-party approvals for certain sensitive actions,…
Google Launches Agent Skills for Advertising
Google has introduced an official set of advertising agent skills aimed at enhancing the capabilities of AI…
No API Support for Smart Campaigns Creation
Starting on August 3, 2026, the creation of new Smart Campaigns via the Google Ads API will no longer be…