Google Tests Prefill Campaign Feature for Demand Gen
Google is testing a new Prefill campaign feature for Demand Gen campaigns. This feature utilizes Google AI to…
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PPC News: AI
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PPC News Feed is your go-to source for the latest updates on AI in PPC. No more juggling multiple sources. We gather all the updates, so you don’t have to.
AI Mode Tests Serving Regular Search Campaigns
Google is now serving regular pure Search campaigns with restrictive match types in AI Mode, according to…
Performance Max Can Now Pre-Fill Asset Groups
Google Ads has introduced a new feature for Performance Max campaigns called pre-fill asset groups. This allows…
‘What Customers Love’ Summary Now Showing on Desktop
Google is now testing a new “What customers love” section in Search ads on desktops, a feature…
Google Tests Restrictive Match Types in AI Mode
Google has begun testing restrictive match types for regular Search campaigns in AI Mode. This small experiment…
Microsoft Highlights 2026 Holiday Shopping Trends
Microsoft Advertising has released its 2026 Holiday Playbook detailing six key global trends that advertisers…
Google Tests AI Generated Review Summaries Again
Google is testing AI-generated review summaries in Search ads. This enhancement could give users an at-a-glance…
Shopping Ads Now Showing in AI Mode
Google is now displaying Shopping ads within AI Mode results. Two different formats were spotted: This…
Automated Promotion Assets Launched in Google Ads
Google Ads has introduced a new account-level automated asset called Automated promotions. This feature allows…
Business Agent Can Now Be Enabled From Shopify
Google has updated its Business Agent help page to let Shopify merchants enable the AI powered shopping…