Text Guidelines Spotted Live
Arpan Banerjee spotted Text Guidelines in beta live in his Google Ads account. This new setting, first announced…
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PPC News: AI
216 posts
PPC News Feed is your go-to source for the latest updates on AI in PPC. No more juggling multiple sources. We gather all the updates, so you don’t have to.
New Help Page on Asset Studio
Google has introduced a new help page on Asset Studio, a centralized hub inside Google Ads where advertisers can…
AI-Powered Product Filtering Rolls Out in Merchant Center
Google released a new help page on a recent Google Merchant Center feature. On the Products page now includes…
Google Launches Official Help Page for Ads Advisor
Google has released an official help page for Ads Advisor, detailing how advertisers can use the AI-powered…
Google Ads Adds “Source” Metric to AI Campaigns
Anthony Higman shared that Google Ads has added a new “Source” metric under Attributes for all the latest…
Google Supercharges Asset Studio With New Features
Google has announced new AI-powered upgrades to Asset Studio, announced during Google Marketing Live 2025,…
Google Ads Adds Text Guidelines to Control AI-Created Copy
Google Ads is introducing Text Guidelines, a new campaign-level feature designed to help advertisers guide how…
AI Max for Search Campaigns Goes Global
Google has officially rolled out AI Max to all advertisers worldwide. Advertisers can now apply AI Max directly…
Advertisers Spot Errors in Google’s AI-Driven Competitor Warnings
Anthony Higman reports misleading Google Ads alerts urging them to increase budgets because a “competitor” has…
Google Ads AI Now Predicts Seasonal Demand & Competitor Shifts
Google Ads has added a new AI feature on the Insights page that not only highlights which competitors break into…