Google Ads Updates Dismiss Pop-Up for AI Max Recommendation
Google Ads has updated the pop-up shown when dismissing the AI Max recommendation. The new interface introduces…
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PPC News: AI
216 posts
PPC News Feed is your go-to source for the latest updates on AI in PPC. No more juggling multiple sources. We gather all the updates, so you don’t have to.
Google Ads’ AI Era Officially Went All-In in 2025
2025 was the year AI stopped assisting Google Ads and started driving it. Search evolved to connect discovery…
AI Summary Added to Store Quality in Merchant Center
Google Merchant Center has introduced a new AI-generated summary feature within the Store Quality section. The…
Google Denies Report on Ads Coming to Gemini App
Google is pushing back on reports that ads are coming to its Gemini AI chatbot in 2026. According to Adweek,…
Google Tests AI Support Agent in Contact Us Flow
Google is now testing the use of its Ads Advisor assistant in the “Contact us” flow within the Google Ads Help…
Ads Advisor Now Citing External PPC Sources
Ads Advisor has started referencing third-party content in its recommendations. While reviewing a suggestion,…
New AI-Powered Review Snippets in Search Ads
Anthony Higman spotted a new AI-powered section in Google’s search ads that displays real review snippets…
Google Ads Advisor May Be Mixing Client Data
Some MCC users are reporting that Google Ads Advisor, the new AI chatbot, is mixing context between different…
Text Guidelines Now Fully Documented by Google
Google first announced Text Guidelines for Performance Max and Search (AI Max) campaigns in September 2025, with…
Ads Now Appearing in Google AI Mode Results
Ads are now showing inside Google’s AI Mode results, with examples shared by Greg Sterling and Brodie Clark.…