AI Max Expands With New Reporting and Language Options
Google is expanding its AI Max features with new language support and a reporting feature. AI Brief, previously…
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PPC News: AI
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PPC News Feed is your go-to source for the latest updates on AI in PPC. No more juggling multiple sources. We gather all the updates, so you don’t have to.
AI Mode Now Displays Sponsored and Organic Products
Google is testing a new AI Mode that presents sponsored ads and organic product listings together in one…
AI Max UI Update Adds Branded Search Control
A new AI Max UI update has been spotted in Google Ads, providing clearer control options for branded searches.…
Search Terms View Renamed to Search Terms and Ad Combinations
Google has updated the AI Max search terms report view to “Search terms and ad combinations”,…
Google Ask Advisor Can Pause Campaigns, Change Budgets and Appeal Ads
The Ask Advisor feature in Google Ads has been updated to perform a variety of new actions beyond just providing…
Microsoft Advertising Tests Copilot Audience Generation for Audience Campaigns
Microsoft Advertising is testing Copilot Audience Generation, a new feature available in a closed beta for…
Search Terms View Renamed to Search Terms and Ad Combinations
Google has updated the AI Max search terms report view to “Search terms and ad combinations”,…
Agentic Commerce Updates for Holiday Shopping
Google has introduced several updates to enhance holiday shopping through agentic commerce. These updates are…
AI Mode Tests Text Anchor Ads With Descriptions
Google is testing new ways to display sponsored results in AI Mode. Ads have been spotted using text anchor…
“Descriptions for Ads” Spotted in Google AI Mode
Google’s AI Mode now displays descriptions for ads at the bottom of the page. Previously, users only saw…