Google Ads Tests Hyperlinks Within Ad Descriptions
Google appears to be testing hyperlinks inside the ad description of sponsored results. This implementation…
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PPC News Feed is your hub for the freshest updates in the ever-evolving world of Pay-Per-Click advertising. We sift through the sources so you save time and stay informed effortlessly.
AI Ad Disclosures Appear on Google Local Map Pack
A new trend has emerged as AI ad disclosures are now appearing on paid text ads within the Google Local Map…
Google Ads API Pilot Against Account Takeovers
Google is piloting a new security layer for the Google Ads API that locks down sensitive operations across…
Third-Party Pre-Screen Program for Google Search Partners
Google Ads has published a help article about its third-party pre-screen brand safety programme designed…
Google Search Tests Authentication for Certain Queries
Google is testing a new feature in Google Search that prompts users to sign in to verify their identity before…
YouTube Tests Image Ads During Horizontal Mobile Playback
YouTube appears to be testing image ads on mobile during horizontal video playback. Instead of just traditional…
Microsoft Adds Age and Gender Targeting to Performance Max
Microsoft Advertising has introduced age and gender targeting for Performance Max campaigns, giving advertisers…
Report on New Customers Acquired as New Customer Acquisition
Google Ads has introduced a new Customer Acquisition option “Report on New Customers Acquired” that…
Microsoft Advertising Publishes First Product Newsletter
Microsoft Advertising has published the first edition of its new monthly Product newsletter, following the…
Microsoft Adds Excluded Content Terms for Audience Ads
Microsoft Advertising has introduced Excluded content terms for Audience Ads, providing advertisers with more…