Update to Alcohol Advertising Policy
Google will implement an updated Alcohol policy on September 30, 2026, introducing a more unified global…
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PPC News
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PPC News Feed is your hub for the freshest updates in the ever-evolving world of Pay-Per-Click advertising. We sift through the sources so you save time and stay informed effortlessly.
Automatic and Manual Payments Renamed to Postpay and Prepay
Google Ads has updated its payment terminology in its billing system, changing ‘Automatic payments’…
Performance Max Adds Channel Prioritization Controls
A new feature for Performance Max campaigns enables advertisers to adjust channel priorities based on their…
Swipeable Categories Tested in Google Search Ads
Google is testing swipeable categories in paid text ads. This feature allows users to swipe through a carousel…
“Book Online” Buttons Expand to Search and Performance Max
Google is expanding the “Book Online” button through Reserve with Google partner integration to…
“Evaluating Sponsored Results” Animation Test in SERP
Google is testing a new loading animation for sponsored results in the mobile search interface, featuring the…
Enhanced Insights for Popular Products Reports
Effective late June 2026, enhancements were made to Merchant Center’s Popular products reports. These…
Microsoft Unveils Redesigned Navigation and Tables
Microsoft Advertising has revealed a new experience featuring redesigned navigation and enhanced tables aimed at…
Gemini Omni Enhances Video Creation in Google Ads
Google has added Gemini Omni to Google Ads, a new feature that enables multimodal video creation directly…
Microsoft Advertising Enhances Search Campaigns With AI Max
With the rollout of AI Max, advertisers will notice changes in their Search campaigns in Microsoft…