Google Expands View-Through Conversion Optimization for Demand Gen
Google is expanding View-Through Conversion (VTC) Optimization for Demand Gen campaigns, building on the feature…
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PPC News Feed is your hub for the freshest updates in the ever-evolving world of Pay-Per-Click advertising. We sift through the sources so you save time and stay informed effortlessly.
Vehicle Ads Require Key Details Without Additional Clicks
Google has updated its vehicle ads requirements for landing pages. Dealerships must now display essential…
Performance Max Adds AI Generated Video Aspect Ratios
Google Ads is upgrading Performance Max video ads with a new asset optimisation feature leveraging generative AI…
Enhanced Matching for Customer Match
Google Ads appears to be rolling out a new Enhanced matching option for Customer Match under Account settings.…
Google Lowers Demand Gen Budget Recommendation to 10x
Google has updated its Demand Gen bidding documentation, lowering the recommended daily budget for campaigns…
Blue Hyperlinks Spotted in Google Search Ad Descriptions
Google is testing blue hyperlinks in the ad descriptions within the sponsored results. The appearance of…
Google Takes Back Shopping Ads Expansion to 14 Markets
Google has removed its July 14 announcement that Shopping ads and free listings were being prepared for…
Branded Searches Conversion Type Added to Google Ads
Google Ads has documented branded searches as a new conversion type that records search queries made for a brand…
Microsoft Publishes Conversions API Documentation
Microsoft Advertising has published a new documentation for the Conversions API (CAPI). This server-side…
Merchant Center for Agencies Now Supports 1,000 Accounts
Google has updated its Merchant Center documentation, clarifying that Merchant Center for Agencies can now link…