“Deal” Badge Spotted Live in Google Hotel Ads
Google Hotel Ads now feature a new “DEAL” badge. This badge automatically appears when a hotel…
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PPC News
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PPC News Feed is your hub for the freshest updates in the ever-evolving world of Pay-Per-Click advertising. We sift through the sources so you save time and stay informed effortlessly.
Google Ads Displays “Audiences” Tag Under Video Assets
Google Ads is now displaying an “Audiences” tag under video assets, enabling advertisers to directly…
Google Ads Updates Personalized Advertising Policy
Starting on October 30, 2026, Google will update its personalized advertising policy for YouTube inventory. This…
Performance Max Can Now Pre-Fill Asset Groups
Google Ads has introduced a new feature for Performance Max campaigns called pre-fill asset groups. This allows…
Meridian GeoX Launches Globally for Causal Experiments
Google has launched Meridian GeoX, a new open-source geo experimentation library available to all marketers…
Performance Max Help Documentation Overhauled
Google has made a comprehensive update to the Performance Max documentation in Google Ads, adding several new…
‘What Customers Love’ Summary Now Showing on Desktop
Google is now testing a new “What customers love” section in Search ads on desktops, a feature…
Google Expands Waze Ads to 42 Countries
Google has expanded access to Waze Ads beyond the United States, now covering a total of 42 countries. This…
Google Tests Restrictive Match Types in AI Mode
Google has begun testing restrictive match types for regular Search campaigns in AI Mode. This small experiment…
Google Ads API v22 Set to Stop Functioning in October
Google Ads API v22 will sunset on October 7, 2026. As of this date, all requests made through v22 will fail,…