Loyalty Member Options for Customer Retention
Google Ads has added two options for loyalty program members within the Customer retention settings. …
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PPC News
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PPC News Feed is your hub for the freshest updates in the ever-evolving world of Pay-Per-Click advertising. We sift through the sources so you save time and stay informed effortlessly.
Event Section Added to Promotions in Merchant Center
A new Event section has been introduced in the Promotions section of Google Merchant Center. This functionality…
Google Unifies Tag and Tag Manager Measurement Tools
Google has rolled out updates across its tagging tools to simplify the process of measuring website performance…
Microsoft Releases Agentic Commerce Playbook
Microsoft has released a new guide for agentic commerce called Prepare for the Age of AI Shopping, designed to…
“How This Ad Was Made” Added to My Ad Center
Google Ads has improved ad transparency to provide users with detailed information about ads generated…
Google Redesigns Asset Optimization Panel
Google Ads has introduced a redesigned Asset Optimization panel aimed at enhancing user experience. The updated…
Performance Planner Adds Campaign Change Testing
Google is updating Performance Planner with new tools to help advertisers evaluate campaign changes before…
Budget or Bidding Target Experiments Introduced for Search Campaigns
Google is expanding its Search campaign experiments with new ways to test budgets and ROI targets across…
Business Logos for Shopping Added in Google Ads
Advertisers setting up Performance Max and Shopping campaigns can now add their business logo directly in Google…
TrueView Campaigns Upgraded to Video View Campaigns
Google Ads is upgrading TrueView in-stream and in-feed consideration campaigns to Video View Campaigns (VVC),…