Reverse Crocodile Effect Seen in Google Shopping Ads
Google Shopping Ads data reveals a “reverse crocodile effect” following the launch of AI Overviews…
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PPC News Feed is your hub for the freshest updates in the ever-evolving world of Pay-Per-Click advertising. We sift through the sources so you save time and stay informed effortlessly.
Update to Croatia’s Gambling Policy
Google Ads will update its Gambling and games policy specifically for Croatia, effective October 7, 2026. The…
“Sold Last Week” Badges in Shopping Ads
Google is testing the addition of “sold last week” badges in Shopping ads, which provide a count of…
Bing Copilot Results Now Display Shopping Ads
Bing’s new update integrates shopping ads into the results displayed by Bing Copilot. This enhancement…
AI Powered Dashboard Creation Arrives in Google Ads
Google Ads has introduced a new AI-powered feature for dashboard creation, allowing users to simply describe…
Store Sales Coming to Google’s Data Manager
Google is integrating Store Sales into the Data Manager in Google Ads, facilitating easier import of in-store…
Location Asset Requirements Updated for Clarity
Google has updated the Location asset requirements in June and September 2026 to improve terminology and enhance…
Bing Tests Bolded HTTPS URLs in Snippets
Microsoft is experimenting with bolding the HTTPS portion of URLs in Bing search results. The subtle…
Google Ads Expands Promotion Mode to Daily Budgets
Google is rolling out Promotion Mode in Google Ads, first announced in September 2025 for total budgets and now…
Google Ads Tests Product Value Optimization
Google Ads is testing a new feature called Product Value Optimization in beta. This allows advertisers to adjust…