Google Ads is urging advertisers to update their conversion import pipelines to the latest Google Ads API version in order to improve attribution and enhance model performance.
Key recommendations include:
- Migrating to API version v20 or later
- Importing hashed user-provided data (e.g. email, phone)
- Sending session attributes using the JavaScript helper or key-value pairs
- Capturing gbraid and wbraid for privacy-safe tracking
- Including unique order IDs and setting the conversion environment field
Advertisers must ensure consent and data transparency in line with legal and policy requirements.
Read the official announcement here: Maximize the performance of your Google Ads conversion data.