Microsoft is enhancing segmentation, filtering, and drill-down workflows for search term and dynamic target reporting. Advertisers can expect clearer source labels, performance fields, search-term drill-downs, and negative-keyword actions directly from the report.
For AI Max for Search campaigns, the introduction of the Search term landing page report improves reporting capabilities. The Search term landing page report was previously announced for Performance Max campaigns, as noted in our earlier coverage.
Read the official announcement here: Product Newsletter.