Video Campaign Groups Spotted Live in Google Ads
Google has now made Video campaign groups visible in the Google Ads interface, following their announcement in…
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PPC News: September 2026
126 posts
Explore PPC news published in September 2026, curated to help you save time and stay in the loop in the ever evolving PPC world.
Microsoft Added Average Target Metrics Added to Evaluate Performance
Microsoft Advertising has introduced new average target metrics to facilitate performance evaluation across…
Google Ads Developer Policies Updated for Enhanced Security
Google has revised its Developer Policies, previously called the Google Ads API Policy, aimed at enhancing…
Microsoft Rewrites Xbox Dash Ad Rules With Long Prohibited List
Microsoft has revised its advertising rules for the Xbox Dash placement within the Microsoft Audience Network.…
Klaviyo Added as Customer Data Source Partner
Google Ads has added Klaviyo as a new integration for Offline Conversion Import and Customer Match. The…
App Campaigns Product Report Adds Cost and Conversions
Advertisers using App campaigns can now access product-level reports detailing both Cost and Conversions…
Microsoft Advertising Adds Dual-ID Account Linking
Microsoft Advertising is enhancing account security by implementing a Dual-ID requirement for account linking.…
Shopping Ads Now Showing in AI Mode
Google is now displaying Shopping ads within AI Mode results. Two different formats were spotted: This…
Google Tag Gateway for Advertisers Exits Beta on Akamai and Fastly
The Google tag gateway for advertisers has exited its beta phase with Akamai and Fastly. This change means the…
YouTube Creator Partnerships Analytics Adds Reach Metrics
YouTube Creator Partnerships has introduced new Reach metrics under the Analytics tab. These metrics…