Google has updated its vehicle ads requirements for landing pages. Dealerships must now display essential information, including dealership name, location, price, VIN, and availability, immediately upon page load. This replaces the previous standard that allowed for details to be hidden unless users scrolled down the page.
Pages that previously used toggles labeled ‘More Details’ or ‘Vehicle Specs’ will no longer meet compliance. The adjustment emphasizes transparency and accessibility in ads, enhancing the user experience for potential vehicle buyers.
This update was discovered by Hana Kobzová.
You can read the official help page here: Vehicle Ads Require Key Details Without Additional Clicks.
