Microsoft Advertising has started rolling out AI Max globally to all accounts as an optional suite for Search campaigns.
AI Max combines search term matching, text customization, and final URL expansion to expand reach beyond existing keywords, generate relevant messaging, and route users to landing pages based on intent.
Advertisers can activate features individually, use brand controls and URL rules, and test AI Max through optimization experiments. Existing autogenerated text assets and Predictive matching settings will move into AI Max automatically.
When importing Search campaigns from Google Ads, enabled AI Max settings will carry over.
AI Max campaigns originating from upgraded DSA campaigns will convert back into DSA campaigns in Microsoft Advertising.
This news was shared by Navah Hopkins.