Google has updated its guidance on Smart Bidding adjustments, reducing the recommended waiting period from 3 conversion cycles or 4 weeks to 1-2 conversion cycles. This change reflects a shift in Google’s assessment of how quickly its bidding systems can adapt to new strategies or goals.
The updates affect multiple help documents within Google Ads, including the Target ROAS, Change Bid Strategy, and Smart Bidding Exploration best practices pages.
This update implies that advertisers may experience shorter ramp-up periods when making changes, allowing for quicker data acquisition and performance evaluation.
Read the official help page here: Google Shortens Smart Bidding Adjustment Guidance.