The latest release of the Data Manager API introduces features that simplify audience management and enhance ingestion workflows. These updates allow for more granular user-provided data for Google Analytics.
Key Updates:
- RemoveAllAudienceMembers Method: This new method enables advertisers to clear all members from specified user lists in one operation. An optional `removeAsOfTime` parameter targets members added before a given timestamp, facilitating complete audience data refreshes.
- Ingestion Field Warnings: The API now provides detailed warnings for validation issues on optional fields during ingestion, while still processing valid data. However, if required fields fail validation, the entire request will fail.
- Expanded Address Data: Advertisers can now provide additional user address information for Google Analytics events, including address line, city, and administrative area alongside existing fields like given name and postal code.
These updates aim to empower advertisers with more efficient audience management and detailed reporting capabilities. For those looking to enhance their integrations and workflow with the Data Manager API, further resources are available on the Google Ads Customer Match guide and the support page.
Check the official announcement: Data Manager API updates: RemoveAllAudienceMembers method, ingestion field warnings, expanded address data.