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Text Disclaimer Asset Arrives in Google Ads

Screenshot of Google Ads interface showing the Text Disclaimer feature under Assets section with a red arrow pointing to the disclaimer input field and a desktop preview of an ad displaying headlines and descriptions.

A new feature, Text Disclaimer assets for regulated industries, has been spotted live under the Assets section in Google Ads.

 Advertisers can now include mandatory disclaimers in their ads, a capability previously known to be in development, confirming Google’s commitment to regulatory compliance.

Screenshot of Google Ads interface showing the Text Disclaimer feature under Assets section with a red arrow pointing to the disclaimer input field and a desktop preview of an ad displaying headlines and descriptions.

Key features include:

  • Campaign Dropdown: Select the specific campaign for the disclaimer.
  • Text Disclaimer Field: Enter the required disclaimer text, noted to override descriptions pinned to position 1.
  • Live Ad Previews: See how ads will appear with the text disclaimer before launching.
Advertisers in sensitive categories can effectively manage their ad compliance with this addition. They can be assigned to Responsive Search Ads and are fully compatible with AI Max features, including the Final URL Expansion setting.

This update was discovered by Arpan Banerjee.
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