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Google Tests New Campaign Limitation Labels

Screenshot of Google Ads interface showing campaign management table with three campaigns displaying budget amounts in CZK and status labels indicating eligibility limitations due to bid strategy and budget constraints.

Google is testing new campaign limitation labels in the Google Ads interface. Advertisers can now see badges like Limited by bid strategy or Limited by budget in the Status column with a refreshed design.

Screenshot of Google Ads interface showing campaign management table with three campaigns displaying budget amounts in CZK and status labels indicating eligibility limitations due to bid strategy and budget constraints.

The updated design gives these campaign limitations a softer, less intrusive appearance while keeping them visible in the Status column.

This update was shared by Hana Kobzová.

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