ROAS Based Conversion Value Suggestions for New Customers
Google Ads has introduced a feature that suggests conversion values for new customers by referencing your target…
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PPC News: February 2026
63 posts
Explore PPC news published in February 2026, curated to help you save time and stay in the loop in the ever evolving PPC world.
Microsoft Publishes AI Marketer’s Guide
Microsoft has released an updated edition of the AI Marketer’s Guide, offering marketers a blueprint for…
Google Updates Crypto Ad Policy for Indonesia
Google has announced that in February 2026 it will update its Cryptocurrencies and related products policy to…
Google Reveals 2026 Vision for AI-Powered Ads and Commerce
Google has outlined its direction for digital advertising and commerce in 2026, emphasizing the growing role of…
Google Ads Now Shows Recommended Experiments
Google Ads is now showing recommended experiments in the Experiments page, based on your account setup and…
Product Eligibility Per Campaign Now Live in Products Section
Google Ads has updated the Products section to display campaign eligibility directly in the Status column,…
Google Ads Displays AI Max Promotion in Campaign Settings
Google Ads users are starting to see a new promotion highlighting AI Max for Search campaigns directly in the…
Performance Max Launches Native A/B Asset Experiments
Last month, Google’s help page for native A/B testing in Performance Max campaigns was spotted. Now the feature…
Phishing Alert Targets Google Merchant Center Users
A new phishing threat is targeting Google Merchant Center users. If you attempt to log in by searching for GMC…
Google Ads Updates YouTube Campaign Objective for Clarity
In 2023, Google simplified video campaign setup by combining the Awareness and Consideration goals into a single…