Microsoft Advertising has introduced a new learning path designed to help marketers maximize results with Performance Max campaigns.
This initiative focuses on the increasing role of AI-powered automation as advertisers strive to improve efficiency and performance across channels.
The new Performance Max learning path is available in the Learning Lab. It offers hands-on training and practical tools for advertisers at any experience level. The course is structured to turn theoretical knowledge into actionable skills, providing guided learning and real-world examples tailored to campaign optimization.
Read the official announcement here: Build real-world Performance Max expertise with the new Microsoft Advertising learning path.