Microsoft Advertising has expanded its Audience Ads network to include inventory from King games, such as Candy Crush, Farm Heroes, and Bubble Witch.
This integration gives advertisers access to high-engagement placements within some of the most popular mobile games globally. The update is now live and allows campaigns to reach users through native display formats during gameplay.
Advertisers can target these placements via Microsoft’s Audience Ads platform using existing audience targeting settings. No additional setup is required to access King inventory.