Google Ads has introduced a new product-level reporting view that shows how each product performs across all campaigns in one place. When you click on a product title under the Products tab, you’ll now see a breakdown of every campaign where that product is active, along with its individual performance metrics per campaign.
Advertisers say this update finally provides clarity on where SKUs are driving results, especially between Standard Shopping and Performance Max. The view allows you to:
- Compare conversion performance by campaign
- Spot overlap and wasted spend on duplicated listings
- Make smarter scaling decisions using real product data
This capability makes it easier to optimize product-level strategy across mixed campaign types.
This update was shared by Justin Jonkman and Barry Schwartz.
